Partnerships
The Balmary considers collaborations that fit its focus on routine, product literacy and thoughtful skincare choices. We keep partner material distinguishable from independent editorial coverage and do not present a placement as an endorsement.
Possible collaborations
Proposals may include clearly labelled partner features, relevant product placements or other collaborations that suit the publication's subject and readers. Any proposal should explain the material, the intended placement and the relationship involved.
How material is labelled
Paid or agreed partner content is clearly identified as such. A commercial relationship does not determine the conclusions of independent editorial work, and a placement should not imply medical benefit, guaranteed results or an endorsement that has not been made.
Send a proposal
Use the Contact page and select the partnership option. Include a concise description of the proposed collaboration and how it relates to The Balmary's coverage; we review proposals for clarity, relevance and fit.
A routine is a set of choices, not a test
We think skin care can be thoughtful without becoming elaborate. The useful routine is the one you can understand, enjoy and keep up with.